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Three advantages of applying virtual reality in real estate marketing

Undoubtedly, virtual reality is gradually proving its strength in reproducing the architecture, interior and landscape of a real estate project. That creates a new channel of product marketing that customers can interact immersively with their virtual home.
So, what are the reasons why Fresh House can assert the effectiveness to promote your construction?


1. Magical experience compared to traditional types of interaction

It can be said that branded visual content of real estate projects such as architectural still images, 3D movies or 360 panoramic tours offer only one-way information.
Regarding 3D still images, customers only look at one-dimensional rendered images, while 3D animated films are lively, but lack the multi-dimensional connection between the viewer and branded content. Or, 360 virtual tour allows customers to interact with mobile/desktop screens and then explore every corner of the building, but the feeling is not of reality.  


Therefore, no other technology than Virtual Reality (VR) can offer an interactive and experiential attraction that helps to increase brand awareness. This innovative technology delivers emotional and memorable experience when your customers can "step in" their dream home in the virtual world. It deserves to be the potential technological trend that brings life-like interaction that other types do not.

2. Full information provision and customer support for customizing products

VR is becoming increasingly popular at architectural design firms and 3D studios. Fresh House is not out of the trend when it comes to servicing big projects such as Empire Group - Cocobay or TTG Holding - Lancaster Lincoln...

Powered by Unreal Engine and HTC Vive, customers can be immersed and find out shown information about their favorite house as real life construction. Ultimately, customers can comfortably explore every perspective of the house, walk through rooms and customize colors, materials and move furniture as well.

3. Cost savings to invest more in marketing
According to experts, the cost of deploying VR in demonstrating architectural projects is fewer 10% than that of building a model apartment. Besides, if the construction is located in Hanoi or Da Nang, it is challenging and costly for customers in Ho Chi Minh City to view the project model.
Thanks to VR headsets and Unreal Engine, it is effortless to imagine the "virtual but real" apartment. Therefore, VR investment will help the owner save significant costs and spend on other effective promotions for branding the project.

For more VR | Interactive Solutions projects, please access Fresh House's fanpage and website.

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